Shannon Wu is a beauty influencer who has collaborated with both national and international beauty and fashion brands.
Before founding IT Factor Group, she helped clients grow their digital presence from the ground up, scaling audiences from zero to million followers. With a natural talent for storytelling and a keen eye for emerging trends, she thrives in the fast-paced world of social media.
We stay on top of social media and market trends so our clients can focus on what they do best!
We create organic content with strategic product placement that don’t feel like ads.
We blend products into lifestyle content in a way that feels natural and authentic, not forced.
We turn product knowledge into engaging, educational content that adds real value.
Social media is a long game. Results can vary depending on your
goals, industry, and current online presence. It can take months to
see real growth in followers, engagement, and brand awareness.
It's better to focus on the platforms where your target audience is
most active and where your content performs best. We will do the
heavy lifting so that you can stay focused on your business!
Fluctuating views/engagement are normal, and here’s why:
algorithms shift, some formats like short-form video perform better,
and even current events can shift audience behavior.
Quality over quantity is key, but consistency matters. Most brands
post 3–5 times a week, but your schedule should align with your
content strategy and audience habits
Posting at the right time can help your content get seen faster
when the audience is most active but a great hook and engaging
post will outperform mid content any time of any day.
Congrats!👏 We love to hear that! Though it’s not the end goal,
going viral is a huge opportunity to introduce your brand, build a
community, boost engagement, and monetize on the moment.
